Fractional revenue leadership + AI transformation

Agentifying GTM.

Build a revenue organization designed for the AI era.

Convene combines senior revenue leadership with agentic GTM systems to redesign how sales, marketing, and client success operate, from strategy through execution.

Let's unlock your next phase of growth.

Tell us where you are. We'll talk through what's worth changing.

Jess McDaid, founder of Convene
Meet our founder
Jess McDaid.

Founder of Convene. Jess works directly with each client, combining senior revenue leadership with AI transformation to change how go-to-market teams operate.

Sound familiar?

Growth gets harder when the work depends on you.

You're still driving every important deal.

Build clearer qualification, pipeline ownership, and a sales cadence the team can run.

Too much time goes into manual work.

Redesign research, preparation, and follow-up so the team has more time for clients.

Client growth happens inconsistently.

Make account planning, renewals, and expansion part of a repeatable operating rhythm.

AI experiments aren't changing how you work.

Connect the tools to real workflows, accountable owners, and measurable business goals.

The premise

AI changed what's possible. Most GTM organizations haven't changed with it.

Companies are adding AI tools to revenue organizations designed for a different era. The opportunity is to redesign GTM around what AI can now do.

70%
of AI transformation is people and process.
Algorithms 10%Tech 20%People, process 70%
Source · BCG
The Convene view

Don't add AI to your GTM engine. Redesign it for AI.

AI doesn't fix an unclear strategy or a broken process. It amplifies whatever is already there. Most firms solve one piece of the revenue problem. Convene connects all three.

One partner accountable for both the strategy and the system.
Strategy
Revenue leadership
Systems
Workflow design
Execution
Adoption and rollout
Convene
Ways to work together

Leadership to set direction. Systems to move it forward.

Find the priorities
For leaders who need a clear view of what's slowing growth and where AI can help.
Lead the team
For companies that need senior commercial leadership embedded in the business.
Change how the work gets done
For teams ready to move from individual AI experiments to everyday workflows.

Scope is shaped to your business in the first conversation.

The Convene method

From revenue problem to operating system.

01
Diagnose
Find the revenue leaks and map how the work actually moves.
02
Redesign
Define better workflows, responsibilities, and the decisions that stay with people.
03
Build
Specify what's needed and coordinate delivery with your team or a specialist partner.
04
Operationalize
Put the workflows into practice, train the team, and track business impact.
05
Transfer
Hand over the runbooks and ownership so your team can run and improve the systems.
Where leverage hides

Some work should be agentified now. Some never should be.

Business value
Agentifiability
Agentify now
Client onboarding

High value and highly repeatable. The kind of work agents can run continuously while your team focuses on the client.

Agentifiability is how well work suits an agent: how repeatable it is, how much data it draws on, how much judgment it takes, and what an error costs. Every workflow in your revenue engine has a place on this map.
Where does your revenue team sit?

Five stages from experimenting to agentic.

Assisting
Tools support tasks. People still run every step.
Who does what

Diagnose before we build. You own the system at the end.

Convene
Leads the strategy, workflow design, build coordination, and rollout.
Convene or your team
Handles the technical build, to the specs we write together.
You
Own the workflows, runbooks, and results once the engagement ends.
Before you reach out

Know what you're getting into.

Who actually builds the AI workflows?

Convene leads the strategy, workflow architecture, build coordination, and adoption. Your internal team or an agreed specialist partner handles technical development. Responsibilities are agreed before implementation.

Do we need to know exactly what we want to automate?

No. We start with the business problem and identify which workflows are worth changing before anyone commits to a build.

Can we work on revenue leadership without an AI project?

Yes. Fractional revenue leadership stands on its own. AI is considered only where it supports your priorities.

What do we own at the end?

The redesigned workflows, the runbooks, and the training your team needs to operate and improve them without us.

Let's connect

Find the leverage in your revenue engine.

Tell us what you'd like to change. We'll explore your priorities and whether Convene is the right fit.

contact@convenelabs.co

Convene · Agentifying GTM
contact@convenelabs.co